TXT [Lager Heads Labatt and Molson Face Off for Canada's Beer Money m m aliens] author Paul Brent – TXT & Kindle

review Lager Heads Labatt and Molson Face Off for Canada's Beer Money

Lager Heads Labatt and Molson Face Off for Canada's Beer Money review ¶ 3 What s beer all about It s certainly not about brewing Canada s two largest breweries continue to slug it out over products that with a few exceptions taste pretty much the same to the average Canadian beer drinker In fact it was the average Joe with his I am Canadian rant who initiated the most recent skirmish in the decades long battle for Canada s beer drinking money The nationalism palpable the beer mostly invisible I am Canadian became a brand saving salvo in the re launch of CanadianBusiness writer Paul Brent examines the business of big beer in Canada revealing the foibles and follies.

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Lager Heads Labatt and Molson Face Off for Canada's Beer Money review ¶ 3 Of a multi million dollar industry Beginning with a behind the headlines look at some of Canada s most famous ad campaignsone that may have some of this country s marketing mavens suirming in their CalvinsBrent finds two giant companies virtually unchallenged across the country Here is the history behind Canada s all powerful beer duopoly including revealing portraits of the larger than life personalities who run the breweries and a blow by blow account of their current operations Brent investigates how Molson lost market share to Labatt in the 90s and then won much of it back with the Cana.

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Lager Heads Labatt and Molson Face Off for Canada's Beer Money review ¶ 3 Dian rant as well as the breweries sometimes brilliantand often disastrousforays into rock music and sports ownership He goes into the bar room backrooms to provide some eye opening facts about how the breweries manage to retain their hold on the marketLager Heads is also a story of what makes us Canadian how the big breweries have cannily hijacked our cultural touchstones to drive their own marketing efforts and how beer itself has become a ubiuitous part of the Canadian cultural landscapeA wholly entertaining and provocative read Lager Heads will have Canadians everywhere talkingover a bee.

  • Hardcover
  • 243
  • Lager Heads Labatt and Molson Face Off for Canada's Beer Money
  • Paul Brent
  • English
  • 11 November 2018
  • 9780002006491